Dean Court, widely known in recent seasons as the Vitality Stadium, is AFC Bournemouth’s home in King’s Park. It is one of the smallest grounds in the Premier League, which gives Cherries matchdays a compact, high-demand feel for both supporters and event staff.
What happens here
- AFC Bournemouth Premier League, FA Cup and Carabao Cup home matches.
- AFC Bournemouth Women and academy fixtures where scheduled.
- Club events, private hospitality and occasional non-football events.
Redevelopment
Bournemouth have been working through a major stadium redevelopment plan designed to increase capacity and improve hospitality, concourses and fan facilities. For matchday workers, that matters because new stands, lounges and fan zones usually create new casual roles in bars, kiosks, guest services, stewarding and cleaning.
Who runs hospitality and catering
AFC Bournemouth runs hospitality and events in-house through the club’s own events team at Dean Court. Specialist contractors still support areas such as stewarding, cleaning, traffic and event-day facilities. Branded lounge partnerships (for example Rockwater) sit within the club’s own hospitality offer rather than replacing it.
Because the ground is being upgraded, it is worth checking the club careers and events pages before each season for new casual roles.
What’s it like to work here
Dean Court is smaller than most top-flight stadiums, so teams are tighter and roles can be more hands-on. The ground is a good fit for staff in Dorset who want Premier League experience without commuting to Southampton, Brighton or London.
